Branding Nonprofits – Case Study of ‘The Salvos’

Branding Nonprofits – Case Study of ‘The Salvos’

Nonprofits face manifold difficulties when branding. Some of these are unique as the value proposition for a nonprofit is unique to that sector. It is a social exchange with an intangible, higher-order reward as its value proposition. The key issues are values and vision, trust and transparency, organisational culture and structure. More

History and Styles of Graphic Design

History and Styles of Graphic Design

 

Graphic design is not a new concept. The term itself may have been first coined in 1922, but graphic design has existed since the earliest cave art.

egyptian temple artEgyptian temples were filled with graphic art. Medieval navigation maps were full of symbols and imagery.

The Middle Ages and the Renaissance saw the heavy use of heraldry–the armour, family, class, rank and pedigree.

Cattle branding was used to show ownership and quality. More

« Older Entries
Font Resize